All the steps are included in this guide to help you build and execute a successful promotional program. Plan out the steps and get started. To print a copy of this we have also included a more printer friendly form.
What are you trying to achieve?
Who is your primary audience?
What major point do you want to communicate?
If you could sum up your message in one sentence, what would you say?
Does your promotion fit any theme? The list on the first page of the guide may help you generate some ideas.
What is the theme of your promotion?
What tone would you like to project?
What is the best way to reach your audience?
How will the fulfillment be handled?
Are there any other sales collateral or marketing campaigns that this product must work with?
What type of packaging do you want to use?
Date and plan for educating internal teams (marketing, sales, etc.).
When and where must the message get to the audience for maximum effect?
How will you track the success of your program?
